Article 13

Reality
Article 13 strips the "mere conduit" exemption from copyright infringement from for-profit "online content sharing service providers". It then goes on to add an exemption to liability for those who implement "effective and proportionate measures" to "prevent the availability of specific [unlicensed] works identified by rightsholders", act "expeditiously" to remove them, and demonstrate that their "best efforts" had been made to "prevent their future availability". It extends any licenses granted to content hosts to their users, as long as those users are not acting "on a commercial basis".

The article directs member states to consider the size of the provider, the amount of content uploaded, and the effectiveness of the measures imposed "in light of technological developments". It also mandates an appeals process and requires content hosts to share "information on the use of content" with its owners, the lack of which has been a point of contention in the past.

Article 13 has faced widespread criticism over the possibility that it could create a chilling effect on online expression. Although the article requires only "best efforts" from providers, it is widely accepted by critics and proponents alike that in order to meet the requirement of preventing future availability, larger companies would need to implement content matching technology similar to YouTube's "Content ID" system. Critics emphasize the issue of false positives within such systems, and their inability to account for copyright limitations such as fair dealing (leading, they allege, to a "meme ban"). Supporters and third parties point out that YouTube has used Content ID for a decade and yet remains a successful host for the content of all kinds.

Other claims from critics include suggestions that all content providers will be forced to use expensive content filters, that only major U.S. technology firms had sufficient resources to develop such systems, and that outsourcing the task has privacy implications.

Joke
the Article 13 joke was uploaded to YouTube entitled 'European Union Forces World to Ban Maymays (Plague Inc)' it was a gameplay of Plague Inc. in the video the virus was defeated. so let's make the EU a meme so the EU has to ban itself.